Let’s get your
pricing right
aThereThere runs decision-grade buyer research that tells startups what to charge, how to charge it, what to package, and which value story justifies the price to buyers and their agents.
Pricing and positioning have always decided who gets chosen
What’s changed is how the shortlist gets made.
When a buyer sends an agent to evaluate you, the agent is bringing the buyer’s context.
The agent will buy or recommend you not because you’re memorable, but because your value matches the context it was handed.
Context-Market Fit is the degree to which your offer becomes the obvious choice when a buyer’s real situation is translated into evaluation criteria.
Designing around your buyer’s context isn’t new, but the age of agentic commerce raises the stakes of being misunderstood.
Find your Context-Market Fit
Pricing breaks for different reasons. Sometimes you are selling to the wrong buyer. Sometimes the price is attached to the wrong thing. Sometimes the package does not match what buyers actually value. aThereThere finds which problem you have, then runs the study built for that decision.
Who’d pay more for this?
Find the buyer context, outcome, and value story that support a higher price. Best when there is demand, but you are not sure which buyer, use case, or story makes the offer worth more.
How should we charge for this?
Choose the billing model, meter, and rate buyers can understand and defend. Best when the value is clear but the structure feels wrong and you’re weighing seat, usage, flat fee, tiered, hybrid, or outcome-based.
How do we package this?
Decide what belongs in core, premium, add-on, or the roadmap. Best when the buyer and billing unit are settled, but the offer architecture is not.
Who’d pay more for this?
Find the buyer context, outcome, and value story that support a higher price. Best when there is demand, but you are not sure which buyer, use case, or story makes the offer worth more.
How should we charge for this?
Choose the billing model, meter, and rate buyers can understand and defend. Best when the value is clear but the structure feels wrong and you’re weighing seat, usage, flat fee, tiered, hybrid, or outcome-based.
How do we package this?
Decide what belongs in core, premium, add-on, or the roadmap. Best when the buyer and billing unit are settled, but the offer architecture is not.
Connect the aThereThere MCP to your favorite AI
Not ready for a full study? Add the MCP to the AI you already use and run your own Van Westendorp price check. It reads where your price feels too cheap, fair, or too high. It won’t tell you why, but it’ll show you where to start.