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Give AI a reason
to choose you.

We study how AI chooses between you and your competitors,
so you can invest in what earns its recommendation.

A research rover exploring an imagined shoreline beneath distant moons

Understanding the buyer
has always been the work.

What do they need? What do they value? What are they willing to trade off?

Now your customers are bringing those questions to AI. They describe a situation, set a budget, explain what matters. The model compares the options and recommends what fits.

The person brings the need.

The model weighs the options.

That makes AI an agentic buyer: evaluating your business on someone else’s behalf. To earn its recommendation, you need to understand what matters in that decision.

So what makes it choose you?

The answer depends on the model, your market, and your customer’s situation. A lower price might win one decision. Proof, convenience, or a better fit might win another.

Being mentioned in an AI answer tells you that you’re visible. Understanding what changes the recommendation tells you where to invest.

Before you spend more on AEO/GEO, know what makes AI choose you.

Buyer research,
for the agentic buyer.

At frog, we helped teams understand people well enough to build products and services they would choose.

We bring that same discipline to the models advising them. We test how your offer compares with alternatives in buying situations relevant to your business. We vary the context, compare the recommendations, and study the trade-offs.

The purpose is practical: to help you decide where your messaging, proof, product, pricing, or packaging needs attention, and what to test next.

You leave with a direction for the work, and the evidence behind it.

Research the buyer.
Then fund the work.

Agentic Buyer Research turns a focused study of your market into an investment brief your team or agency can put to work.

We begin with a workshop to map your buying contexts: the situations in which customers compare your offer with alternatives. Together, we choose the first one to study.

What matters
The recommendation patterns and trade-offs we observed, tied to the models and buying situations tested.
What to change
The implications for your offer, messaging, and proof, with a clear distinction between findings and changes to test.
Where to invest
A prioritized plan for your next agency brief, content plan, or offer decision: what to fund, what to defer, and why.

$1,500 for your first context

$1,250 for each additional context

Includes the initial workshop, research, your investment brief, and a working session with your team.

Discuss your research
What counts as a context?

A context is a buying situation: a particular customer, a need, and a set of constraints. We agree its scope in the initial workshop, including the alternatives and models to study. You can begin with one context and add others as new questions become priorities.

How does the research work?

Your first context includes an initial workshop to map the buying situations that matter to your business and choose where to begin. We run the research, deliver your investment brief, and work through its priorities in a session with your team. Each additional context within the same study costs $1,250.

Can we use this with our AEO/GEO agency?

Yes. The brief gives your team or agency research and priorities to guide execution. Use it before committing a budget, or to give work already underway a clearer direction.

What happens when the models change?

The findings describe the models and conditions tested. Your brief makes those limits clear and sets out what to test next, so your strategy can evolve as the models and your market do.